It?s a match made in mobile app heaven. The EatDrink app helps you find a discounted meal at participating New Jersey restaurants, and that includes alcohol. If you have too much to drink at the restaurant let the StearClear app?s designated driver service take you and your car home. The companies that provide these two North Jersey smart phone applications merged last week to start a network of app-based franchises that targets the food and drink industry and its consumers.
StearClear, a Wyckoff, NJ-based technology company with a flagship designated-driver app, bought EatDrink New Jersey, a restaurant discount service located in Hoboken, for approximately $500,000 in a cash plus equity deal. StearClear CEO Craig Sher saw a profitable synergy between the two companies, as well as an opportunity to establish tighter relationships with bars and restaurants ? something EatDrink already had. EatDrink?s founder David Liebler already joined StearClear as chief marketing officer and board member.
StearClear started offering franchises in June and now operates five ? four in North Jersey and one in Pennsylvania ? with several more
are pending. Franchises, which run the designated driver service through an iPad app, start at under $40,000 for a 10-ZIP code area of 75,000 people and escalate by population size, according to Sher.
Customers can use the StearClear service by paying a $20 pick-up fee and $2.50 per mile for two drivers to pick them up and drive them and their car home. To date, the iPhone/Android app has 3,000 downloads, registered 2,100 customers and completed 2,000 drives in New Jersey. The company has experienced 100 percent growth every month since August, according to Sher, who doesn?t expect to merge the app with EatDrink?s app.
EatDrink New Jersey started out in 2009 as EatDrinkHoboken. It eventually broadened its service to provide deals at more New Jersey bars and restaurants. The company?s service offers customers a 10 percent daily discount off checks by collecting a one-time $250 set-up fee and a 75-cent-per-click fee from participating merchants. ?Through EatDrink?s Android/iPhone app and Web site, eatdrinknewjersey.com, customers who want to dine in Northern New Jersey can take advantage of offers from 60 merchants. Liebler expects to increase the number of merchants in their system to 250 by the end of the year. So far, there have been approximately 1,000 app downloads.
Source: NorthJersey.com
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