Many brick and mortar businesses can use online sales of product and services to boost their bottom line. An ecommerce website development company can help these businesses develop an online sales presence that ranks with search engines and provides an optimal buying experience for consumers. By developing proper content and sales pages supported by an underlying inventory management, shopping cart and payment gateway, an ecommerce website development company can propel a business to the forefront of its target market.
A web development professionalcan develop a standalone ecommerce website or integrate ecommerce into an existing website for the customer. A standalone ecommerce website would have a related uniform resource locator (URL) or web address to the main content website. The ecommerce site is developed from the bottom up with an inventory management system or product catalog to automate display of products and services as the base element in the website design. An ecommerce website development company can help the business develop good descriptions and illustrations of items for sale. These descriptions inform the buyer clearly about the item and encourage a purchase.
The next layer an ecommerce website development company will develop is a suitable and intuitive shopping cart system for the ecommerce website. The shopping cart system is the interface between the consumer, the website inventory and the payment processor. The ecommerce website development company will ensure the right shopping cart system is installed and working properly for sales to take place. The best shopping cart systems allow multiple purchases, calculate postal costs, calculate taxes and maintain persistence during the online shopping session with the customer. The shopping cart can be tailored to the ecommerce website's look and feel so it appears seamless in design.
The third component of an ecommerce website that the ecommerce website development company will consider is the payment gateway. The payment gateway is normally provided by a third party which handles the actual charges to credit and debit cards, electronic checking and other customer payment accounts and methods. This payment gateway interface is secured with top of the line encryption to protect the consumer's personal and financial information during the process. Usually a fee is associated with the business' use of the payment gateway. The ecommerce website development company evaluates the scale, costs and projected sales volume to recommend an appropriate payment gateway to utilise.
Source: http://www.articlesolve.com/articledetail.php?artid=401188&catid=48
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