Monday, July 23, 2012

Why Video Marketing Is A Must For Online Businesses

By Nicolas Bradford

There are times when you need to change things around a bit in order to succeed. This is especially true in the rapidly changing world of Internet marketing. If online success is not pounding down your door, it might be time to shake things up a bit. Adding videos to your site could be the boost your online business needs to climb above the crowd. Videos are the powerhouse of online advertising.

Videos have the same effect on potential customers as Saturday morning cartoons have on children. They are mesmerizing. Customers faced with a page full of text might quickly lose interest before you can explain to them the benefits of your service. A video might just be the thing to keep someone around long enough to fully explain the benefits of your product or service.

Videos have proven time and again to be effective at keeping visitors on your site. With competition becoming fierce, it is important to seek every advantage so you can get your message out more effectively. A video is the tool to make that happen. Your site will look more credible and professional with a video enhancing its pages. If you take the time to add a well-made video to your site, potential customers will feel that you are a legitimate site.

It is said that you only have a very short time to convince your visitor to either buy or stick around to learn more. If you don't get right to the point and grab your visitor's attention, they will leave. With a video, you can condense the information into a brief segment. With a brief, intentional message, you can give your visitor the most important points before interest wanes. A video demonstration of your product is also a great idea. It is far more comprehensible and efficient to see a product at work than to read about it. Basically, a video allows you to give the essential information about your product in a short amount of time.

The Internet often lacks a sense of person. A page full of text has to work pretty hard to make a visitor feel at home.

The viewers will feel even more at home on your site after viewing a video introducing the business owner. Viewers have a chance to meet you as a real person and begin to feel comfortable with you and trust you. Also, people who view your product in action on a video feel more comfortable making a purchase, because seeing is believing.

Videos are a worthy tool to aid in these key marketing accomplishments.

Videos are a powerful marketing tool that should not be ignored. They will only become more magnificent and effective as technology advances. The possibilities are astounding. Perhaps most important, your competitors are eventually going to use video advertising to make themselves more visible in the marketplace. It's time to get on board or be thrown under the train.



Source: http://online-business-tips-and-news.blogspot.com/2012/07/why-video-marketing-is-must-for-online.html

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